Branding Education

Listed below are all the upcoming education opportunities provided by the Alliance for the branding program. Each webinar will cover a different portion of the project in hopes of educating everyone on how to best implement these ideas into their own company. Only societies who paid to be a part of the branding campaign will be able to access these webinars and educational programs.

Date: December 11, 2017

This webinar will walk through the branding webpage that was provided to each society and briefly discuss what can be found on each of the subpages. We will close this webinar with questions to gather information about what societies need help with and what they are looking to gain from this branding program.

Date: January 10, 2018

This webinar will include information from the final piece of this project. We will introduce you to 5 segments identified by Maddock Douglas as potential consumers to buy life insurance. As you will learn, some segments are much more likely to buy with a fraternal benefit society than others, so we will also discuss how to determine if you are talking to someone’s in one of those key consumer groups.

Date: January 17, 2018

Webinar 3 will cover information regarding consumer perceptions of fraternal benefit societies. This portion of the program was based around a focus group conducted by Maddock Douglas online and will include information to help you further understand what consumers think about charitable involvement, how the define community, life insurance knowledge, and an evaluation of fraternal benefit societies. This webinar will also briefly discuss the consumer tested ad that has been provided in various formats chosen to represent fraternal societies.

Date: January 24, 2018

This webinar will cover a market study that was conducted to evaluate potential naming and language options and information about who, how, and what people think and feel about fraternal benefit societies. From this you will begin to understand how to communicate the benefits of your organization to drive growth.

Symposium Workshop

  • Date: May 22, 2018
  • Loews Chicago O’Hare
  • Content: To be announced soon!


This list includes all the societies who paid to be apart of the branding program and are eligible for these educational opportunites.

Alliance of Transylvanian Saxons

American Mutual Life Association

Catholic Family Fraternal of Texas, KJZT

Catholic Financial Life

Catholic Ladies of Columbia

Catholic Life Insurance

Catholic Order of Foresters

Catholic Union of Texas (The KJT)

Catholic United Financial

CSA Fraternal Life

Degree of Honor Protective Association

Everence Association, Inc.

FaithLife Financial

First Catholic Slovak Ladies Association

Foresters Financial

GBU Financial Life

Gleaner Life Insurance Society

Greek Catholic Union of the USA

Hermann Sons Life

Knights of Columbus

KSKJ Life, American Slovenian Catholic Union

Loyal Christian Benefit Association

Luso-American Financial

Modern Woodmen of America

National Catholic Society of Foresters

National Mutual Benefit

National Slovak Society of the USA (NSS Life)

Polish Falcons of America

Polish National Alliance

Royal Neighbors of America

Slovene National Benefit Society

Sons of Norway

Sons of Scotland Benevolent Association


Supreme Council of the Royal Arcanum

Teachers Life Insurance Society

Thrivent Financial

Ukrainian National Association

United Transportation Union Insurance Association

Western Catholic Union

Western Fraternal Life Association

Woman’s Life Insurance Society