Listed below are all the upcoming education opportunities provided by the Alliance for the branding program. Each webinar will cover a different portion of the project in hopes of educating everyone on how to best implement these ideas into their own company. Only societies who paid to be a part of the branding campaign will be able to access these webinars and educational programs.
Date: December 11, 2017
This webinar will walk through the branding webpage that was provided to each society and briefly discuss what can be found on each of the subpages. We will close this webinar with questions to gather information about what societies need help with and what they are looking to gain from this branding program.
Date: January 10, 2018
This webinar will include information from the final piece of this project. We will introduce you to 5 segments identified by Maddock Douglas as potential consumers to buy life insurance. As you will learn, some segments are much more likely to buy with a fraternal benefit society than others, so we will also discuss how to determine if you are talking to someone’s in one of those key consumer groups.
Date: January 17, 2018
Webinar 3 will cover information regarding consumer perceptions of fraternal benefit societies. This portion of the program was based around a focus group conducted by Maddock Douglas online and will include information to help you further understand what consumers think about charitable involvement, how the define community, life insurance knowledge, and an evaluation of fraternal benefit societies. This webinar will also briefly discuss the consumer tested ad that has been provided in various formats chosen to represent fraternal societies.
Date: January 24, 2018
This webinar will cover a market study that was conducted to evaluate potential naming and language options and information about who, how, and what people think and feel about fraternal benefit societies. From this you will begin to understand how to communicate the benefits of your organization to drive growth.
- Date: May 22, 2018
- Loews Chicago O’Hare
- Content: To be announced soon!
This list includes all the societies who paid to be apart of the branding program and are eligible for these educational opportunites.
Alliance of Transylvanian Saxons
American Mutual Life Association
Catholic Family Fraternal of Texas, KJZT
Catholic Financial Life
Catholic Ladies of Columbia
Catholic Life Insurance
Catholic Order of Foresters
Catholic Union of Texas (The KJT)
Catholic United Financial
CSA Fraternal Life
Degree of Honor Protective Association
Everence Association, Inc.
First Catholic Slovak Ladies Association
GBU Financial Life
Gleaner Life Insurance Society
Greek Catholic Union of the USA
Hermann Sons Life
Knights of Columbus
KSKJ Life, American Slovenian Catholic Union
Loyal Christian Benefit Association
Modern Woodmen of America
National Catholic Society of Foresters
National Mutual Benefit
National Slovak Society of the USA (NSS Life)
Polish Falcons of America
Polish National Alliance
Royal Neighbors of America
Slovene National Benefit Society
Sons of Norway
Sons of Scotland Benevolent Association
Supreme Council of the Royal Arcanum
Teachers Life Insurance Society
Ukrainian National Association
United Transportation Union Insurance Association
Western Catholic Union
Western Fraternal Life Association
Woman’s Life Insurance Society