Branding Education

Listed below are all the upcoming education opportunities provided by the Alliance for the branding program. Each webinar will cover a different portion of the project in hopes of educating everyone on how to best implement these ideas into their own company. Only societies who paid to be a part of the branding campaign will be able to access these webinars and educational programs.

Date: December 11, 2017

This webinar will walk through the branding webpage that was provided to each society and briefly discuss what can be found on each of the subpages. We will close this webinar with questions to gather information about what societies need help with and what they are looking to gain from this branding program.

Webinar Recording and Slides:

PowerPoint Slides

Date: January 10, 2018

You Will Learn:

How the Alliance Conducted the Research and Developed the Methodology

  • Fraternal vs Community Life Insurers: What Should We Call Ourselves?
  • How to Communicate Our Attributes and Benefits
  • What Do Consumers See as the Upside of Doing Business With Us
  • What Barriers Do Consumers See In Doing Business With Us?

Webinar Recording and Slides:

PowerPoint Slides

Date: January 17, 2018

As a follow-up to Webinar 2 we will take what we learned about the consumer tested research and apply it to a ficticious society. We will walk you through a webpage and social media post and how you can apply this new language to them.

Webinar Recording and Slides:

PowerPoint Slides

Date: January 24, 2018

This webinar will include information from the final piece of this project. We will introduce you to 5 segments identified by Maddock Douglas as potential consumers to buy life insurance. As you will learn, some segments are much more likely to buy with a fraternal benefit society than others, so we will also discuss how to determine if you are talking to someone in one of those key consumer groups.

Webinar Recording and Slides:

PowerPoint Slides

This webinar, hosted in conjunction with NAFIC, walked through the components of the Fraternal Branding Program. Using consumer tested research, Alliance staff discussed how consumers view fraternals and how to best communicate the attributes. We also introduced you to five segments identified by branding experts Maddock Douglas as potential consumers to buy life insurance.

If you are interested in obtaining the recording please contact Allison Koppel for more information.

Symposium Workshop

This list includes all the societies who paid to be apart of the branding program and are eligible for these educational opportunites.

Alliance of Transylvanian Saxons

American Mutual Life Association

Catholic Family Fraternal of Texas, KJZT

Catholic Financial Life

Catholic Ladies of Columbia

Catholic Life Insurance

Catholic Order of Foresters

Catholic Union of Texas (The KJT)

Catholic United Financial

CSA Fraternal Life

Degree of Honor Protective Association

Everence Association, Inc.

FaithLife Financial

First Catholic Slovak Ladies Association

Foresters Financial

GBU Financial Life

Gleaner Life Insurance Society

Greek Catholic Union of the USA

Hermann Sons Life

Knights of Columbus

KSKJ Life, American Slovenian Catholic Union

Loyal Christian Benefit Association

Luso-American Financial

Modern Woodmen of America

National Catholic Society of Foresters

National Mutual Benefit

National Slovak Society of the USA (NSS Life)

Polish Falcons of America

Polish National Alliance

Royal Neighbors of America

Slovene National Benefit Society

Sons of Norway

Sons of Scotland Benevolent Association

SPJST

Supreme Council of the Royal Arcanum

Teachers Life Insurance Society

Thrivent Financial

Ukrainian National Association

United Transportation Union Insurance Association

Western Catholic Union

Western Fraternal Life Association

Woman’s Life Insurance Society

WoodmenLife