Creating a Compelling Annual Report

Creating a Compelling Annual Report  
Tuesday, November 29, 2016
11:00 am – Noon Central

Your society’s annual report can serve many purposes, acting as your calling card and connection to your society’s key stakeholders including: Members, Board, and other Partners. In this webinar, representatives from one of the Alliance’s Member Societies, Teachers Life, will present on how they create an annual report that goes beyond merely presenting stats and data, by weaving stories and visualizations to engage their audience.

This webinar will cover the following key learnings:

  • Why it is important to create a great annual report
  • How to clearly define the goals of the report – being mindful of all of your society’s stakeholders
  • Determining and targeting your audience
  • To print or not to print, that is the question…
  • Establishing a theme
  • Content is still king
  • Pros and cons: developing in-house or outsourcing
  • Plus learn more about from the Teachers Life 2015 Annual Report and Members Voting Kit Case Study

Beth Milner, Communications and Marketing Coordinator, Teachers Life
Christine Saunders, President, Marketing Strategy Group