Taylor Conrad Joins the American Fraternal Alliance Staff as Membership and Marketing Coordinator

OAK BROOK, IL — The American Fraternal Alliance, the national trade association representing approximately 63 fraternal benefit societies, is pleased to announce the hiring of Taylor Conrad as its new Membership and Marketing Coordinator.

As the Membership and Marketing Coordinator, Conrad will work to further support marketing efforts to communicate the value of membership, promote products and services, encourage member engagement, and to aid with data-driven products related to public affairs efforts.

Conrad is a recent graduate from Illinois State University in Normal, Illinois, where she received her Bachelor of Science in Marketing with a focus in Integrated Marketing Communications. Within her classes, she had the opportunity to work with small business clients to create marketing campaigns and branding projects. Conrad was also a member of a business group on campus, Phi Beta Lambda, that held professional development conferences and competitions.

Before joining the Alliance, Conrad worked at Walsh Construction in Chicago as the Communications Intern. She compiled and analyzed social media statistics, researched communication trends and competitive analysis within construction industry, and created content for social media channels and internal corporate communications. Conrad also spent time creating proposal covers and brochures attaining skills in Adobe InDesign and Illustrator.

“Taylor is an outstanding addition to our Alliance staff,” said Joseph J. Annotti, President and CEO of the American Fraternal Alliance. “She brings design skills and marketing support to the team which will help further communicate the value of our organization. Taylor will be a key member of our team and we are thrilled to welcome her.”

About the American Fraternal Alliance
The American Fraternal Alliance promotes and supports the missions of its 63 not-for-profit fraternal benefit society members operating in 50 states, the District of Columbia and Canada. Fraternal benefit societies are a different kind of life insurance provider, securing members’ futures through reliable financial service offerings, and giving back to their local communities through meaningful volunteer activities. Alliance member societies represent nearly 9 million individuals, making it one of America’s largest member-volunteer networks.



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