The American Fraternal Alliance Announces Keynote Speakers and Program for Its 2017 Annual Meeting

OAK BROOK, IL, June 26, 2017 – The American Fraternal Alliance is pleased to announce the keynote speakers and program for its 2017 Annual Meeting, September 6-8, 2017, at the Sheraton Wild Horse Pass in Chandler, Arizona.

“We take the job of providing our members with the finest quality professional education and programming very seriously,” said Joseph Annotti, President and CEO of the American Fraternal Alliance. “We work all year to develop a program that will help our member societies stay ahead of the curve on issues like strategic planning and compliance with new regulations. Many of our member societies have been in business for more than a century. It is our job to provide educational opportunities that will help them innovate, adapt and grow for the next 100 years.”

Keynote Speakers Include:

September 7th, 2017 Speaker
Shabnam Mogharabi
CEO and Executive Producer at

Shabnam Mogharabi is CEO and Executive Producer at SoulPancake, an award-winning media and entertainment company founded by actor Rainn Wilson that explores ‘Life’s Big Questions.’ SoulPancake spreads joy and celebrates the human experience by producing and curating uplifting, thought-provoking content that is distributed on television, online, at live events, and through branded engagements.

September 8th, 2017 Speaker
Dr. Robert Cialdini
President of Influence At Work

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold more than 3 million copies, is a New York Times Bestseller and has been published in thirty languages.

Planned Workshop Topics Include:

Long-Term Strategic Planning For Your Society

In this interactive session, learn the importance of developing a robust strategic plan through peer-learning with the help of a strategic planning expert. Using a case study, attendees will participate in a hands-on discussion to demystify the strategic planning process.

Regulatory Hot Topics

An update on current regulatory hot topics including PBR, cyber liability, evaluation of assets, and solvency. Hear directly from the regulators.

DOL Fiduciary Rule Update

Nine months into the new administration and what remains of the DOL Fiduciary Rule?  Get the latest from our panel of experts.

A Cost Analysis of Conventions

For fraternals, conventions can be a necessary and expensive evil when they ought to be a celebration of your society’s successes.  Rethink all the elements of your conventions and plot a heat map as you measure the importance and cost of the various activities.  Learn from society execs how and why they modernized their event and also why some believe a traditional format works best for them.

Enhancing Your Relationship with Your Field Force

Staying connected to your field force is a difficult and valuable objective.  Whether using captive or independent agents, your communications on products and your mission must be strategic and impactful.  Learn from two fraternals how and why they interact with their representatives.

Mergers and Acquisitions

Sometimes, fraternals can retain their identities in a merger.  Sometimes, they have waited so long there is no chance of that happening.  And sometimes, a fraternal realizes that finding a strong partner to support its members is the primary goal.  Hear from several fraternal executives who have been there, done that.

Future Forum

CEOs will participate in an interactive future forum with the American Fraternal Alliance Board of Directors. Attendees will learn what the future of your trade association could look like and give feedback.

Mark your calendars now for the 2017 Alliance Annual Meeting. Further details and a schedule of events are available at

About the American Fraternal Alliance
The American Fraternal Alliance promotes and supports the missions of its 63 not-for-profit fraternal benefit society members operating in 50 states, the District of Columbia and Canada. Fraternal benefit societies are a different kind of life insurance provider, securing members’ futures through reliable financial service offerings, and giving back to their local communities through meaningful volunteer activities. Alliance member societies represent nearly 9 million individuals, making it one of America’s largest member-volunteer networks.



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