Welcome

Welcome to the American Fraternal Alliance Fraternal Branding User Group and Asset Library and thank you for your society's participation in this exciting program. This library will be your repository for all the reports and materials that are available to participants in the Fraternal Branding Program.

What is the Fraternal Branding Program All About?

The intended goal of this effort is to help individual members to improve awareness of their society's unique value proposition with consumers most likely to be attracted to the fraternal model.

Here is the presentation that our branding partner Maddock Douglas provided to the attendees of the 2017 Alliance Annual Meeting.

PowerPoint Presentation from 2017 Annual Meeting

Brand Library