7 tips for communicating with #millennials (Hint: that magazine you mailed out last week isn’t doing it…)
#socialmedia – They are on Facebook, Twitter, Instagram and Snap Chat. Where is your society and its field force?
#makemefeelimportant – These young people want to think that what you are asking them to do in the community service arena is important and that THEIR contributions to that effort will make a difference. What are you doing to accomplish that?
#engagementwithoutcommitment – Their attitude toward community service is “See the problem, fix the problem, look for the next problem to solve.” They’re not going to go to monthly chapter meetings and manage the same project year-after-year.
#throwussomeapps – Today it takes more than a cool web site to attract folks, especially younger folks. They want apps for specific functions that are quicker and more relevant to what you are asking them to do. This applies to not only community service but financial services.
#phoneanxiety – Don’t call; it will go to voice mail. Especially cold calls from folks they don’t know. It takes some work to get through their screens. And that work is largely done on social media and via electronic communication.
#personalthanks – Remember, these young people have received a participation trophy for every activity in which they’ve been involved. If they participate in a community service event and don’t receive a personal thank you – electronic ones are fine, as long as they are personal – chances are you’ll never see them at another one of your events again.
#wearenomads – This group moves – A LOT! Sometimes more than once a year. Sending them something in the mail is a waste of your society’s time and money!Remember, these aren’t my opinions, these are tips from the millennials that work for you. Before you initiate your next big marketing push, talk to the millennials in your society about the strategy and get their feedback. Better yet, have them talk to the field representatives themselves. Need more information about millennials? ASK THEM!