A little light reading
October 2, 2012In my last post, I provided you with a list of “pleasure reading” suggestions; this week I have a host of articles that I think might help your business operations. Take a look and let me know what you think – or if you have an article or two that you’d like to recommend to readers.
- Royal Neighbors cooking up growth ideas – Check out this article from the August issue of Best’s Review for some recipes on how your society might find creative ways to stir up interest in the value of life insurance.
- Putting your affinity to work – Another article from the same issue of Best’s Review demonstrates how organizations with authentic affinities can utilize those connections to market a wide variety of products and services to members.
- Is that any way to run a charity? You bet it is! – What if we let philanthropies operate like businesses? According to this author, it may result in capitalism saving the world. What might the impact be on fraternals?
- The dark clouds on the horizon – This article from the July 2012 issue of National Underwriter is a little old, but still quite timely. You can’t prepare for the future without addressing the cold, hard facts.
- Your real competition for young consumers: banks – According to this LIMRA study, it’s not commercial insurance companies that pose the biggest competitive challenge, it’s banks. Must reading for any society seeking to “grow younger.”
- The trends that are affecting your society – Another “futurecast” article about how societal and demographic changes are affecting our current and future members. Again, if you’re working on your society’s long-term plan, you’ll need to be aware of these trends.
- Data gathered from members based on the results of our annual membership satisfaction survey; evaluation forms from meetings, conferences, and Webinars; and direct feedback, input, and suggestions from members.
- Information on the “external environment” – trends in demographics, politics, and the economy that are likely to affect fraternals directly and indirectly – gathered from a variety of sources, including Alliance consultants, the news media, think tanks, and associate members.
- The views and insights of individual Board and staff members.