Four great articles on one important topic: strategic planning
January 23, 2018Having recently completed an extensive strategic planning project with the Alliance Board of Directors – one that resulted in the adoption of an entirely new operating model for the organization – I’ve become a much more avid student of the process. I’ve got my own core beliefs about the common characteristics needed to make any strategic planning exercise a success. These include: a) start with “Why?”; and b) bring in an objective and experienced consultant as a facilitator. But you'll need more than that to get the strategic planning process moving and maximizing its value to your organization. I found the following four articles from the Winter 2017 issue of the National Association of Mutual Insurers (NAMIC) magazine so interesting and applicable to the fraternal sector that I felt compelled to pass them on to you. Here’s a quick summary of each:
- “Six Strategic Don’ts” is a must-read before you begin the strategic planning process because it will help you avoid the most frequently made mistakes that can derail the entire effort.
- “The Phases” discusses how two comparatively equal mutuals partnered as a joint venture using the affiliation model. Are the lessons directly applicable to fraternals? You bet.
- “Creative Growth” focuses on strategic growth for small mutuals, again using an affiliation strategy. Can anyone say “shared services?”
- “Keep It Simple” tells the story of a small, single-state mutual’s approach to strategic planning – different from its peers but one that works for the company and its employees.