Set Your DVR Today
September 1, 2015Another Alliance member society is complementing its traditional marketing philosophy with an experiment in niche marketing on a national television program whose viewers are right in the society’s sweet spot. Two Woman's Life Insurance Society representatives will be featured in an upcoming episode of The Balancing Act, a morning talk show that airs on Lifetime Television. Lifetime brands itself as the “network for women” and The Balancing Act is a show dedicated to addressing a wide range of women’s issues – including sound financial planning. Diane Bedore and Joy Collins of Woman’s Life will be joining host Olga Villaverde to discuss the topic of “helping women protect their family's financial futures.” The segment was created in conjunction with Life Insurance Awareness Month in September. It is packed with information about the importance of life insurance and how it can help families prepare for whatever the future holds. The program featuring Diane and Joy will air on Wednesday, September 16th, at 7:30 am EDT, so set your DVRs to record this episode now! Think the appearance of a fraternal executive on The Balancing Act sounds familiar? You’re right. Loyal blog readers will remember an item from several months ago that promoted Royal Neighbors CEO Cynthia Tidwell’s appearance on the show earlier this year. Just goes to show you there is plenty of room on the airwaves for fraternals – especially when they have a clear message for a well-defined audience. Here is a 30-second teaser for the show to pique your interest. I’ll post a link to the full segment after it airs later this month. I know many other Alliance members are promoting their societies and the amazing things they do in ways that are out of their comfort zone. I’d be really interested in learning about them. You can post them here or send them to me in a private email at firstname.lastname@example.org.