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Special Video Guest Blog – If Millennials are the “Golden Ticket” Annual Meeting Speaker Cam Marston Can Show You How to Grab It

July 22, 2015
Millennials are well known for using the latest and greatest tools for managing their lives – whether it’s paying and organizing their finances with Venmo, or tracking their daily fitness routines with Fitbit. It’s all about staying innovative, finding easy ways to multitask and seeing immediate benefits. Unfortunately, according to Money Magazine, when it comes to thinking about the long term, millennials are the most underinsured generation alive today. goldenticketNow this should come as a surprise to absolutely no one. According to the Alliance’s own “Under 35” Consumer Research Study, most members of our focus group “were burdened with heavy student loan and credit card debt. Discretionary spending was limited as day-to-day expenses kept most living from paycheck to paycheck.” Given all of this, why then do insurance companies look to capture this generation as some kind of “Golden Ticket?” The answer is simple…size. At 77 million strong, Millennials are the largest generation since the baby boomers and as the boomers begin to retire and die off, insurers need to replace them with fresh faces from Generation Y. How to accomplish this is proving to be a challenge to all insurers. In order to help you with this vexing issue, the Alliance has invited Cam Marston, a leading expert on the impact of generational change and its effects on the marketplace, to share his knowledge with us at the upcoming Annual Meeting. We have asked Cam to provide us with a guest video blog and are thrilled to share it here with you this week. [youtube https://www.youtube.com/watch?v=9eIIkS1ynYc&w=560&h=315] I want to thank Cam for taking the time to give us a glimpse of what we can expect to learn in his presentation at this Annual Meeting, held September 10-12, 2015, in convenient Indianapolis. You still have time to register for the event which will also includes seven great, timely workshops and hundreds of your fraternal colleagues from across the country. I look forward to seeing you in Indianapolis.