What Can We Learn from the GOP?
Take a look at this article written by Bill Greener – a die-hard Republican and close friend of mine – that is currently posted on Salon.com. It provides an objective and analytical look at the changes in the American electorate and their impact on the GOP’s chances to win future national elections. The fact that it’s written by a “true believer” makes it even more credible, in my opinion. I’ve known and worked with Bill for years. He’s pragmatic, tough, and insightful. And he knows how to win. I’d be interested in your thoughts on the piece. You can weigh in on them by adding your comments to this blog below.
As I was reading Bill’s article, I couldn’t help but think the concepts he expresses apply directly to fraternals. What are we doing to make our system more attractive to younger consumers (those outside our “base”); how are we planning to penetrate new markets that may feel out of our “comfort zone” (both in geographic and demographic terms)? We can’t be afraid to recreate ourselves in order to stay relevant to the next generation of members. And I think we can do that without sacrificing our core principles of being conservative providers of financial services and compassionate providers of community services. In fact, I think those qualities are exactly what makes us attractive to a wide range of prospective members. My questions to you: 1) What are you doing to tell this story to your key audiences of current and prospective members? 2) How do you think NFCA can more effectively tell this story to our key audiences of public policymakers and opinion leaders in the media? Sound off by commenting below.
Pennsylvania Fraternal Congress Adds “Weekly Headlines” to Its Web Site
The Pennsylvania Fraternal Congress has found a new way to use “Weekly Headlines” – NFCA’s summary of the key news and editorial coverage that affects member societies. They post it on the "News" page of their Web site. “Weekly Headlines” is proving to be one of NFCA’s most popular new information services. We try to compile stories on issues from the tax exemption to health care reform and send them to you each week in a format that allows you to scan the headlines and read the full texts of the stories you find most interesting. We try to include articles from both sides of the political aisle. Sure, we’ve heard from a couple members who were upset about the tone or content of some of the items included in the summary. But we feel that it’s important to let you know what both sides are saying. Glad to see the PA Fraternal Congress thinks it’s important enough to post on their Web site. How are you using “Weekly Headlines?” Do you have a favorite section? Are there issues you’d like to see us cover? Let us know by submitting your thoughts in the comments box below.